Graphic design studio in Brookfield, WisconsinThe business is there
Let's make it easier to see
You've built the business. Put in the hours. Earned the reputation. But somewhere along the way, the branding stopped reflecting where the business is today. And maybe it never did.
43˚ North Design is an independent studio that helps Midwest businesses uncover what's getting in the way, then builds a visual identity system that reflects where they actually are today. Clear enough to recognize. Simple enough to remember. Built around the business first, not the other way around.
The work starts with the right idea, then carries through every piece of collateral your business needs to grow.
Welcome to 43˚ North Design
I’m Jeff Hirschmann, and I built 43˚ North Design to give small and midsize businesses a different kind of creative partner. After over two decades directing design and production studios at major Milwaukee ad agencies, I wanted to offer a model without the bloated layers.
You’ll work directly with me from start to finish. No handoffs. No junior designers between the conversation and the work. The studio is small, and that’s the advantage. You get 25 years of agency-level expertise, focused directly on your business, with a reason behind every single decision.
BUILT AROUND WHAT YOUR BUSINESS NEEDS
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![43 Degrees North Design, A flat layout of branding materials for Milestones Pediatrics and digital screens for Milestone Pediatrics, including business cards, logos, typography samples, and mobile website previews.]()
Brand Identity
Stop the "Frankenstein" branding. When your website, fleet vehicles, and sales materials all look like they came from different companies, customers notice. A cohesive brand identity system brings it all back together, ensuring your visual presence matches the quality of the service you actually provide. 43˚ North Design creates brand identity that makes everything feel connected.
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![43 Degrees North Design Logo Design]()
Logo Design
43˚ North Design believes your logo isn't there to tell your whole story — it needs to anchor it. I design clean, highly functional logos that give people an honest, memorable mark to recognize. Every mark is pressure-tested to ensure it works perfectly everywhere, from a social icon to a billboard.
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![43 Degrees North Design, Graphic Solutions for R&R Shamion Trucking, Milestones Pediatrics, Bedford Hills barbell]()
Graphic Solutions
A great idea only matters if it works in the real world. 43˚ North Design create design solutions that help your business show up consistently across print and digital. Because of my background in high-volume production, I build the files with production in mind from the beginning.
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![A smartphone displaying an Instagram post of a woman in workout gear holding a kettlebell. Surrounding the phone are four motivational posters from Bedford Hills Barbell featuring women lifting weights and empowering messages in yellow text on black and sepia backgrounds.]()
Social Graphics
Social media moves fast. Your branding shouldn't disappear just because the format changes. 43˚ North Design builds adaptable, easy-to-use social graphics and templates that help people recognize your business before they read a single word.
